Futurous Academy
Sport and Mega-event management
Complexity and Innovation management
Futurous, Sports of the Future and the Future of Sport
Innovative Learning with
Futurous Modules
Futurous Academy delivers future-focused educational solutions tailored for universities
and institutions offering BA, MA, Executive MBA and Professional Development programs.
Sport Management Mega-event
Management
Complexity and
Innovation
Management
Our proven mega-event methodology presents the success factors for managing growth
and change in corporate international development.
Benefits for Your Institution
130 years of experience for your curriculum
Futurous lecturers are experts from IOC, FIFA, and BIE, specializing in sports and mega-events such as the Olympics, FIFA
World Cup and World Expos.
We bring real-world cases from our extensive practice to highlight the challenges and opportunities presented by a rapidly
changing world4including sociology, technology, and geopolitics.
Inspire, Invent, Include, Improve & Impact
We provide students with specialized competencies in change and complexity management, digital transformation,
innovation, and multicultural management4enhancing their employability and adaptability in the fast-evolving global sports
and business environments.
Beyond Sport and Mega-Events
Multicultural management, Critical thinking and Creative design
Innovation management
Main Lecturers
Philippe BLANCHARD, Founder and CEO of
Futurous
As a seasoned lecturer, Philippe draws upon
his 30 years of international expertise in
strategy, technology, and advocacy,
including his tenure as a former IOC
Director and senior advisory role for UAE
Expo 2020. His lectures at Futurous
Academy provide students with
unparalleled insights and visions for global
events, delivering practical, curriculum-
aligned knowledge.
Ms Olga POKUSHALOVA, Chief Operating
Officer of Futurous Academy
Olga's academic background and
diplomatic expertise make her a unique
educator in intercultural management and
leadership. Her lectures delve into the
complexities of soft diplomacy, drawing
from her specialized academic focus on
World Expos and Mega-Events. She
provides students with critical insights and
an educational framework to navigate the
international landscape effectively.
Thierry SPRUNGER, expert in Finance and
Risk Management
Thierry leverages his experience as a former
IOC Financial Officer, having managed
budgets comparable to a multinational
corporation. His academic contributions to
Futurous Academy focus on robust risk
management strategies. Students benefit
from his ability to adapt global financial
principles to specific economic contexts,
fostering a deep understanding of a daily
routine and human approach.
Main Lecturers
Mrs Frédérique REYNERTZ, Legal Counsel
Frederique Reynertz is a Sports and Entertainment specialist,
who delivered strategic, legal and business services to some of
the most prominent Sports Governing Bodies, Event organizers
and Media companies. She teaches to several universities and
she is currently working her thesis on "Ethics and Sport".
Mrs Lise COSIMI, Sport Strategy
Lise is a compelling educator who imparts invaluable business
development expertise, particularly within the sports sector.
Drawing from her extensive experience (HBS, FIFA, French NOC)
and on her the planning and delivery of the major sporting
events, including 5 FIFA World Cups, her curriculum offers
students direct insights into legacy planning, practical
application, and future sporting ambitions. Her lectures
emphasize strategic growth and effective market entry.
Complexity and Change Management
Adapt to Global Landscape
Rapidly evolving global environment
demands new skill sets beyond
traditional curricula.
Acquire New Skills
Employers seek graduates with
adaptability, problem-solving, and
strategic thinking abilities.
Benefit from Industry
Insights
McKinsey reports 87% of executives
face skill gaps, emphasizing urgent
need for updated education.
CONTENT CATALOGUE
Module 1: Complexity Management
Curriculum Highlights
Understanding complexity1.
Decision-making in complex environments2.
Leadership in complexity3.
Innovation and change management4.
Risk and crisis management5.
Complexity in global business6.
Technology and complexity7.
Collaboration and stakeholder management8.
Ethics and sustainability in complex systems9.
Program Details
1 to 2 weeks curriculum
Recommended for MA and Executive MBA programs,
Mega-event business examples to illustrate
concepts.
Module 2: Sport Management (Week 1)
Curriculum Highlights
Introduction to Sport and Mega-event1.
Modern sport as an ecosystem2.
Sports evolution: The Four Waves3.
Governance perspectives: IOC, FIFA, IF4.
Sport finance and mega-events5.
Sport sponsorships and brand management6.
Sport infrastructures and global practices7.
Broadcasting and technology8.
Trends: AI, phygital, new sports, new business
models,
9.
Program Details
Approved by the Olympic Study Centre
Recommended for BA and MBA Sport Management/
Administration programs
Module 2: Sport Management (Week 2)
Curriculum Highlights
Introduction and objectives 1.
The future of sport: a legal perspective2.
Beyond the hype, sport governance 3.
How to implement Innovation in our sport
organisations
4.
Leadership, the endogenous drivers of change5.
The athlete, the exogenous drivers of change 6.
Audio-visual assets: Interview with a start-up 7.
Multimedia asset management8.
Masterplanning 9.
Readiness integration 10.
Program Details
Walk-through exercises to support the Learning
experience
Capacity building seminars
Professional Training Program
Program Overview
Management and Development of
a Sports Club, designed for sports
club managers over a 5-day
course.
Objectives
Equip managers with skills and
tools to create, develop, and
manage sports clubs, addressing
strategic, financial, legal, and
relational challenges.
Client
Delivered for a Municipality in
France, showcasing practical
application and impact.
Master of Sport Administration programme
Program Overview
This programme is tailored for
individuals with higher education
qualifications, leadership
capabilities, and a strong ambition
to advance their professional
expertise and build a successful
career in sport administration.
Objectives
The primary goal of the programme
is to develop a new generation of
effective sports managers
equipped with both strategic
insight and operational skills.
Client
Delivered for an Olympic university,
with a dedicated focus on
promoting the Olympic Legacy
Module 3: Sport Finance
Curriculum Highlights
Overview of sport finance and taxation1.
Financial management in sports organizations2.
Sponsoring specificities3.
Host territory liaison4.
Revenue generation and cost control5.
Financial analysis of sport investments6.
Infrastructure, CAPEX and OPEX management7.
Sports economics and market trends8.
Accounting, reporting, and risk management9.
Ethics and governance in sport finance10.
Module 4: Sport Marketing and
Communications
Curriculum Highlights
Sport marketing and communications overview1.
Consumer behavior in sports2.
Brand management and sponsorships3.
Digital marketing and analytics4.
Event marketing and media relations5.
International marketing and ethics6.
Mainstream media versus citizen journalism7.
Focus Areas
Emphasizes social responsibility and ethical
considerations in sports marketing to build sustainable
brand value (for Fans, sponsors, authorities&)
Module 5: Sport Technology
Curriculum Highlights
Overview of sport technology1.
Biomechanics in sports2.
Sports engineering3.
Sports data analytics4.
Wearable technology and performance monitoring5.
Sports technology and innovation6.
Sports technology ethics and regulation7.
Sports technology entrepreneurship8.
Sport technology project management9.
Focus Areas
From smart stadiums, wearable technology and
performance monitoring tools, to fan engagement,
artificial intelligence, athlete training and new business
models.
The module also delves into the ethical and regulatory
considerations surrounding the use of sports
technology to ensure fair competition and athlete
safety.
Module 6: Luxury &
Sport
Curriculum Highlights
Brand management in Luxury and Sport1.
Brand protection and intellectual property2.
Emotional branding and consumer engagement3.
Celebrity endorsements and influence marketing4.
Consumer behavior in Luxury and Sport5.
Retailing and distribution channels6.
Globalization and cultural adaptation7.
Sustainability and corporate social responsibility8.
Trends and innovations9.
Module 7: Tourism and Sport
Curriculum Highlights
Overview of sport and tourism1.
Sport event management2.
Tourism destination management3.
Sport tourism consumer behaviour4.
Sport and adventure tourism5.
Sport facility and infrastructure management6.
Sport tourism policy and planning7.
Marketing and promotion in sport tour8.
International sport tourism9.
Sustainable sport tourism development10.
Focus Areas
A program focused on producing graduates who are not
just administrators, but strategic planners and
experience architects. They will be equipped to:
Design and promote destinations through sport.
Plan and execute major sporting events that attract
tourists.
Manage facilities for both operational efficiency and
tourist appeal.
Understand the modern sport tourist to create
targeted marketing and experiences.
Advocate for and implement sustainable and
ethical practices that ensure long-term positive
impact for host communities.
Integration and Customization Options
Flexible Delivery
Modules can be integrated into existing
courses or offered as standalone
programs to fit institutional needs.
Tailored Content
Fully customizable content designed to
meet specific industry or territory
requirements and university goals.
Example
Customization available for specialized
fields: Tourism, Protocol, Media
relations, Health and safety, Security
Let's Partner to Shape the
Future
1
Consultation
Schedule a meeting to discuss your vision and goals: contact us at
team@futurous.org
2
Resources
Access detailed module catalogs, coaching and consulting
business cases.
3Proposal
Receive the soft corporate offer and let's start our cooperation.
Contact us:
Email: Team@Futurous.org
Attn: Ms Olga POKUSHALOVA, COO Futurous Academy
